Affordable Professional Brand Building on Twitter
We’re bewildered by Twitter and the stories of marketing success claimed by some of those gurus. Dell might be able to shift millions of spare inventory over a weekend but how do small guys like us do to get heard above the noise. We just don’t have the brand. Happily we’ve found a service – Indux – which helps us do precisely that (we’re now an affiliate). We introduced it in Indux Twitter Optimisation. Twitter used to be a fun place for us to hang out – meeting people, having a bit of a laugh and finding people to do business with. That was over a year ago. Since then the whole thing has gotten too big, too busy and too dangerous. Now its more like email with a vast %age of spam – this morning’s version offering the “grow” parts of my anatomy and “make me last longer”. Unfortunately there’s no “report as spam” button like the oneGmail employs to such good effect. Twitter has become one of those “can’t live with it and can’t live without it” conundrums. The problem is a combination of a) the number of 3rd party tools available and b) the number of crooks wanting to take over account and spam everybody – ruining our reputation in the process. With it all made so much more complicated by a gazzillion internet marketers filling the space normal businesses would like to occupy, for a while at least. Indux has found the answer. It uses keywords to identify Twitter profiles with interests like ours and puts us together. It automates our friend/follower processes whilst making sure we stay within Twitter’s rules. And it saves us huge slabs of time we can spend on content. Early results are very encouraging. We’ve been using Indux for our @frontofficebox business for the last few weeks and here’s the results so far. Don’t know about you, but this impresses the hell out of me. Where else can you get affordable, professional help to build your brand on Twitter?
From Synergy to Spam
From Opportunity to Issue
From Reservation to Revelation
But does it work?
